The ‘Creative Futures Campaign’ is part of Big Give’s 2024 ‘Arts for Impact’ campaign, directly driving funds to the projects in our community that matter most. 

The campaign supports charities working with children and young talent, helping to reach and expand their potential through novel, exciting projects, raising the profile of the culture and creativity in the region.

Arts and cultural organisations across the region will be bidding for public donations and every pound raised will be doubled by West Midlands Combined Authority.

Eleven charities and community groups across the West Midlands have been chosen to be part of the Arts for Impact. The region's chosen charities are:

1. ARTIS FOUNDATION - to run creative learning sessions in primary schools to boost their wellbeing through performing arts activities.
2. BIRMINGHAM CHILDREN'S HOSPITAL - to work with professional musicians and local organisations to run musical activities for young patients and families, providing many with their first experience of live music.
3. BIRMINGHAM CONTEMPORARY MUSIC GROUP (BCMG) - to deliver free creative music-making workshops for 8-18 year olds, giving them the opportunity to compose and perform their own music with professional concert musicians.
4. BIRMINGHAM HIPPODROME THEATRE TRUST - to provide more opportunities for young people from under-served communities to discover and develop their creative talents, confidence, and leadership skills in support of its unlocked ambition to become the most accessible venue of its size in the UK.
5. CRAFTSPACE - to give four marginalised young people aged 16-18 two weeks' experience working alongside artists in their studios to get first-hand insight into creative careers to build their confidence and inform future career choices.
6. EX CATHEDRA - to provide Singing Medicine sessions to improve the wellbeing of children who are in hospital for long periods of time while undergoing treatment.
7. HIGHLY SPRUNG PERFORMANCE - to provide first-hand arts experience for children aged 3-7 who live in disadvantaged areas, using performance to increase their understanding of the natural world, its benefits, and the role they can play in looking after it.
8. RICNIC - to run free theatre workshops to give disadvantaged young people in Walsall the chance to write, direct, and perform their own work.
9. STRATFORD LITERARY FESTIVAL - to provide books to local schools as part of the festival's 'Build a Library' campaign, which promotes the positive impact reading can have on wellbeing and other life outcomes.
10. THE PEOPLE'S ORCHESTRA - to run a weekly inclusive community walking group in parks and other public spaces across Sandwell to improve walkers' mental and physical health.
11. WRITING WEST MIDLANDS - to offer free places on its creative writing activities, helping to improve writing skills, self-confidence, and the pleasure of telling stories.