Creativity and innovation are closely linked concepts. Creativity is the process of generating original ideas and knowledge, while innovation is the process of turning those ideas into viable solutions. One has to have a creative mindset to create innovative things.
Equally, without innovative thinking, there is no creativity. However, what exactly is the relationship between the two and why should an innovation mindset be an indispensable tool for every creative business owner? Or should it?
Bought to you by The Creative Chain and West Midlands Combined Authority this masterclass offered a deep dive into innovation and creativity, exploring how you can develop and implement innovation tools and techniques to help your creative practice grow and thrive.
Masterclass details
The masterclass took place in person on Thursday 10 October 2024, 10.30am - 1pm at Springfield Brewery (part of the University of Wolverhampton). This masterclass was FREE to attend.
The masterclass included guest speakers Yejide Adeoye of YA Creates and Susi Henson of Innovate YK delving into how innovation fund had helped them and their businesses, a panel discussion on how can the creative and cultural sector develop better innovation tools and techniques, spotlight features from Adeline Chausson and Pierre-yves Toulet of COSMO AV and Rosie Penny and Amy Dalton-Hardy and a short performance piece from Propel Dance.
Images from the masterclass will be available soon.
This event was part of West Midlands Creativity Week and the West Midlands Combined Authority's ACTIVATE programme.
The masterclass was bought to you by The Creative Chain and West Midlands Combined Authority.
