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Kickstarting the West Midlands’ Circular Economy

What is a circular economy?

A circular economy provides an alternative to the current linear economy – one in which we make, use and dispose of products.

It designs out waste and pollution by reusing and repurposing products and materials that would normally be discarded. In doing so, it decouples our economic growth from the consumption of finite resources.

To achieve this, businesses and other organisations look at their processes to consider ways to reduce waste and make it possible to reuse the items they create. This could be through a returns policy or making new products from waste material.