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Kickstarting the West Midlands’ Circular Economy

Case Studies

Interface is a global commercial flooring company with its UK headquarters in Birmingham.

Its founder Ray Anderson declared that Interface was committed to becoming the world’s first environmentally sustainable and restorative company

Experimenting with renewable and recyclable materials, they’ve been leading the way to reduce the carbon footprint of their products.

Now, every flooring product they offer, whether carpet, luxury vinyl tile or rubber, is 100% carbon neutral. They also have a re-use proposition for their products called ReEntry.

Paint360 Ltd is based in Cradley Heath3 and was established to tackle the huge issue of waste paint disposal. It is estimated by DEFRA that around 55 million litres of paint are thrown away each year in the UK alone.

Traditional disposal routes include incineration and landfill which are extremely wasteful and damaging. Paint360 receives waste paint from Household Waste Recycling Centres, contractors and retailers which is re-engineered back into an award-winning range of emulsion paints with a minimum 60% recycled content.

This paint is then sold direct to the market or through the UK’s largest builder’s merchant. It is used in social housing, facility management and construction.

Aceleron are a Birmingham-based developer of sustainable and reusable batteries. Their circular economy battery technology aims to negate the
challenge of the waste from lithium-ion batteries.

Such technologies are currently rarely reused or recycled and the electric vehicle (EV) industry is expected to create more than 11 million tonnes of battery waste a year in the next 20 years globally.

Aceleron are advancing research into ‘end-of-life’ battery cell and module repurposing, whilst offering immediate reuse opportunities for waste battery packs to help reduce carbon emissions and underpin the clean energy revolution.