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Kickstarting the West Midlands’ Circular Economy

Business Models

Model
Purpose
Example
Circular supplies

Fully renewable, recyclable or biodegradable resource inputs

Biohm materials and buildings, Notpla packaging.

Resource recovery

Eliminate material leakage and maximise economic value through looping of materials.

Teemill t.shirts, Dyecoo dyes, automotive sector closing plastics and metals loop

Product of life extension

Design for reuse, repair, remanufacture to extend current lifecycle

Caterpillar Reman engine blocks, Herman Miller chairs, Fairphone mobile phones.

Sharing platforms

Facilitate collaboration through sharing of products and assets that have a low ownership or use rate

Zipcar, Library of Things.

Product as a service

Access not ownership, leasing models, pay-per- use vs current buy-to-own model

Philips ‘pay per lux’ lighting, Bundles washing machines internet enabled ‘pay per wash’.

 

A circular economy uses materials and resources more efficiently, reducing the levels of greenhouse gases produced. A study by the Ellen MacArthur Foundation, a leading think tank in this space, tells us that:

“To date, efforts to tackle the [climate] crisis have focused on a transition to renewable energy, complemented by energy efficiency. Though crucial and wholly consistent with a circular economy, these measures can only address 55% of emissions.

“The remaining 45% comes from producing the cars, clothes, food, and other products we use every day. These cannot be overlooked. The circular economy can contribute to completing the picture of emissions reduction by transforming the way we make and use products.”