Presentation West Midlands Audience Research
Indigo provided a summary of key findings from the Audience Research as well as demonstrated the new place profiler tool that will hopefully help organisations to rethink how they think about and engage with their audiences. Katy also emphasised the importance of language and terminology in this context in how ‘cultural’ activity is defined and considered. Salla to share presentation slides with the Board.
Action:
- Salla to share slides with the Board