WMCA Cultural Leadership Board Meeting 6 - Minutes

Jonothan presented Coventry City of Culture evaluation and legacy. Key points included:

• Target of 80% of residents will participate at least three times in a city of culture 2021 event.

• Joint Cultural Needs Assessment (JCNA) supports arts and cultural organisations in planning and delivering of cultural outcomes. Specifically looking at the health care system including the quality of community, prospects and environment.

• JCNA’s plan is to bring key stakeholders and communities together to define the areas vision and targets. Then they plan to set out place outcomes to lead towards the vision.

• Theory of Change is moving to Story of Change to focus on outputs and outcomes.

• Jonothan showed the board the PBI based digital tool that can be used to look across Coventry at different indicators e.g. demographics, cultural data, income

Feedback from the board included:

• Comment raised around how engagement and legacy

  are being measured. Jonothan noted that they are measured through JCNA and setting realistic targets. Digital engagement will be measured.

• Changing visitor’s perception on Coventry will be part of the evaluation and legacy.

• Comment mentioned around perceived lack of diversity within staffing and the board at Coventry City of Culture. Chair discussed how they have recently recruited 7 more members to the board and how his team is diverse. Jonothan also noted that they look at quarterly progress reports in detail at the demographic of who they employ and engage with.

• Comment raised on how Covid-19 will affect Coventry City of Culture as no data had been provided on it. Jonothan mentioned about the Theory of Change how outcomes should be the same but the story of how to get there will change. Chair mentioned challenges around visitor numbers particularly visitors on over-night stays.